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1. Easily spoon-feed Google your content

If you know anything about how SEO works (don’t worry if you don’t, Genesis will take care of a lot of it for you), you know that Google hands out brownie points for clean code. As amazing as search engines are, they’re not as smart or grown-up as you might think. Present them with an orderly, squeaky clean page of code, and you’re well on your way to a solid ranking for your chosen words. The Genesis Framework does the bulk of this SEO work for you, so you can get back to work.

2. Erase the headache of security concerns and updates

Everything changes. Nowhere more quickly than on the web. Unless you’re a rockstar developer, being up-to-date on the latest SEO, WordPress, and security developments can be a full-time gig. The Genesis Framework responds and adapts to these constant advancements. There’s no way around the fact that some very talented, very bad folks are out there hacking away at blogs and websites every day. Upgrading to new versions of WordPress, plug-ins, and your theme can be stressful and inconvenient. Maybe you’re worried that all the work you’ve put into the design and customization of your site will disappear into the digital ether as soon as you punch that ominous “upgrade” button. The bad news is that not upgrading software is one of the most common reasons websites and blogs get hacked. The good news is that our StudioPress team has worked to make the Genesis framework upgrade process a piece of cake. Painless. Future-proof. Easy.

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